The thinking behind the brand, product, and launch. Click Edit on any card to update it — changes save to your browser.
Positioning
B-MedAware is the consent-first sharing layer for family medical information. We sit between the EHR, the family, and the provider — making fragmented health history actionable without sacrificing privacy or trust.
- Category: Consumer health + consent infrastructure
- Differentiator: Family-controlled, episodic consent rather than institutional data aggregation
- North star: Every care transition starts with the right context and the patient's permission.
Messaging Pillars
The language we use should feel calm, human, and in control. Avoid clinical jargon and fear-based framing.
- Own your family's health story — share only what you want, when you want.
- Consent-first by design: one tap to share, one tap to revoke.
- Built for real care moments: ER visits, specialist handoffs, aging parents, pediatric transitions.
Target Audience
Primary users are family health coordinators — often adult children or parents managing care for multiple people.
- Primary: Caregivers managing chronic or multi-provider care for a loved one
- Secondary: Patients entering a new care setting (ER, specialist, transition of care)
- Buyer / champion: Health systems and clinics focused on readmission reduction and patient experience
Go-to-Market
Initial traction comes from organic caregiver use and pilot health-system partnerships.
- Launch: Public website + waitlist with caregiver stories and provider co-signs
- Partnerships: 2–3 pilot clinics or health systems for closed-loop referrals
- Growth: SEO around care-transition topics, caregiver communities, and health-tech newsletters
Key Metrics
Track the behaviors that prove trust and utility before optimizing for scale.
- Activation: First consent shared within 7 days of signup
- Retention: 30-day return rate for family vault updates
- Expansion: Consent events per active family per month
- Revenue: Pilot LOIs and signed B2B contracts
90-Day Milestones
The near-term roadmap to turn the handoff into momentum.
- Week 1–2: Finalize brand, website, and app store listings
- Week 3–6: Onboard first 50 beta families and gather video testimonials
- Week 7–10: Close first pilot LOI with a clinic or health system
- Week 11–12: Prepare seed-round materials and investor update rhythm